D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowShare of consumers participating in Black Friday in Europe 2017-2018, by country
This statistic presents the share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018. Among the various countries, Romania has the highest participation rate for Black Friday in 2018, with more than 71 percent of consumers saying they will take part. This is almost 14 percent more than in 2017. Turkey follows in second place, which also saw a large increase in participants between 2017 and 2018, with over 12 percent more.
